Our First Award in Video
Young directors usually start by making short TV spots for non-profits called PSA’s (public service announcements). a 30-60 second PSA may take five days to shoot and produce. In the exercise you learn most of the fundamentals of telling a story well in the least possible shots which is good practice for later when you work up to longer pieces. I have a team of four (Lucky, Elzet, Chris and me) at Media Village, here in Cape Town, South Africa. We shot this over two nights. The first night we got caught in an unexpected winter rain. It was cold and we all got soaked (camera too). We ended up with great footage of the robbery and arrest (about 20 seconds worth). Then the rain stopped and we were faced with a problem. Half of our sequence would be wet and half dry. We didn’t want to reshoot everything so we decided that we had to learn to fake rain like Hollywood does. In half the shots it wasn’t really raining (maybe I will tell you another time how we did it). Hope you enjoy it. We won an award at the Cable Awards in Cape Town for this short video.
chuck on September 26th 2006 in Uncategorized